Articles
Net Zero Didn’t Fail. We Failed Net Zero.
Short read summary Net Zero was not the problem. The way we tried to deliver it was. The ambition was right; we just misunderstood the task and over complicated the response. The goal was never a world with no carbon. It was a world where we understand where carbon is produced, reduce what we can, optimise what remains and pay properly for the balance.
Procurement Strategy: The Underestimated Climate Opportunity
The original Net Zero deadlines are almost certainly going to be missed, and the longer-term commitments now look increasingly fragile. That is not because companies have done nothing. A lot of effort, investment and energy has gone into decarbonisation. Some of it has created value. Some of it, if we are honest, has made the problem feel more complicated than it needs to be.
The real flaw in Net Zero isn’t ambition - it's that we’re measuring the wrong things
We don’t often write opinion pieces, but after reading Jeremy Clarkson’s recent UK Sunday Times column (link below) arguing that Net Zero is “inhumane” because he shouldn’t have to freeze in his own home, we felt compelled to respond.
The energy transition has a demand problem
We cannot solve the transition towards a lower carbon environment by only changing how energy is produced. At some point, we also must confront how much energy we demand.
The hidden carbon cost of airline loyalty
We’ve been talking a lot recently about why a lower-carbon future will only be possible if we change the way we do things. This does not mean we have to break everything and start again. In many cases, practical changes are already within reach — and some of them could have a meaningful impact on the direction of travel.
Are We Really Heading for “Water Bankruptcy” Because of AI?
There is a growing narrative in the media — and increasingly on LinkedIn — that AI-driven data centres are pushing us toward “water bankruptcy.”
The AI train is gathering pace. Are we sure we’ve really stopped to ask where it’s taking us?
Every few years a new technology arrives wrapped in the language of inevitability. We are told it will change everything, that the old world is finished, and that anyone who hesitates will be left behind. Right now, that technology is AI.
Smarter Distribution - A Case Study
For companies moving goods around the world, rethinking inventory strategy is one of the keys to unlocking significant progress towards Scope 3 targets.
Implementation Blueprint
There are three distinct categories of company when it comes to progress towards Net Zero. Those that have made progress and are seeing the benefits of their actions. Those that have tried to make progress but have failed to see the benefits and are now disillusioned. Those that have not yet started. Unfortunately for the world, the majority of companies fall into the second or third category.
We accelerate change whilst reducing operational cost and risk
In the absence of using a dedicated framework like Zero Pro, many companies are relying on using tools such as Excel to manage the data they need to progress towards their Net Zero goals.